Wales distillery In the Welsh Wind is set to expand into the European market after securing a distribution partner on the continent.
The award-winning spirits producer has agreed a deal with Danish distributor Bemakers, which will ease the red tape and enable In the Welsh Wind to export its premium spirits to the continent.
In the Welsh Wind cemented the deal by exhibiting at ProWein, one of drinks industry’s largest trade events, which was held in Dusseldorf in March.
The distribution partnership combined with the first appearance at ProWein are major steps for the business as it looks to expand the brand and sales overseas.
Bemakers, which has distribution centres in four major EU markets – Germany, Netherlands, Sweden and its native Denmark and has plans to expand into France and Norway, will fulfil all EU orders from trade, retail and consumers.
The distillery is now moving ahead with securing trade and retail partners across the continent for its award-winning range of gins, vodka and rums.
Exhibiting at ProWein is part of the strategy of introducing the brand and its range of spirits to key businesses on the continent.
In the Welsh Wind sales and export manager Dan Jones said: “We were thrilled to launch our In the Welsh Wind brand into export at the world’s leading trade fair show for spirits
“Having Bemakers in place for the show was perfect to easily link with customers in key European markets and showcase our product range. Our focus will be our premium In the Welsh Wind range initially and a particular focus on working with HORECA and On-Trade sales channels.
“The goal is to grow our export markets to be in line with our domestic market in 2023-24.”
Auvent PR worked on the press release announcing the news of In the Welsh Wind’s new European distribution partner and appearance at ProWein and also distributing to media.
It attracted a lot of attention with Welsh food and drink, and business media as well as the leading trade publication The Spirits Business.
