DRINKS PR WITH A THIRST FOR SUCCESS

RAISE YOUR GAME

Auvent PR delivers drinks PR with no jargon, no BS and no hefty price tag!

We have worked with a range of drinks businesses across wine and spirits and e-commerce producing outstanding results for clients.

Our results speak for themselves. We regularly secure coverage for clients in national, regional and trade media - and work with media outlets across the world.

We work with clients across the globe, from a range of sectors, while our portfolio of clients are primarily from the spirits & wine, hospitality, food, and travel sectors.

You can hire Auvent PR for a one-off project or on a on-going basis.

We understand today’s media landscape and through our experience, our connections and media opportunities, we get results.

Discover what we can do for you.

OUR SERVICES

PR strategy

Influencer relations

Media Relations

Press releases

Copywriting

Press visits

Product launches

Digital media

WORK WITH US

PR is all about enhancing your business.

PR develops your brand
PR is about authenticity
PR is about trust

We can offer a range of PR services that will bolster your brand, your products and services, and your profile.

We can advise you on the best strategy and the perfect PR activity that meets your ambitions and goals.

ABOUT

Auvent PR was founded in 2018 by Lee McLaughlan, following a 20-year career in both journalism and senior in-house PR roles.

That journalistic knowhow and experience is an invaluable asset in securing coverage and smooth relationships with journalists.

Lee has worked with an award-winning restaurant – from its inception, through to its launch and to its gold-medal winning moment by the Visit England Tourism. He has also handled projects and campaigns for a variety of drinks and travel businesses.

Lee is based in France and successfully works with clients and media across the globe.

He is an Accredited PR Practitioner with the CIPR. He has WSET qualifications and is always improving his French.

CLIENT NEWS

Top 10 wine blogs for wine lovers – according to ChatGPT!

To mark internationalwineday (May 25th) we decided we’d ask ChatGPT to come up with a top 10 list of wine blogs! A wine blog is a great way to discover more about wine – not just from experts but also from enthusiasts. Blogs can also bring wine to life in a different way to an article as it allows …

Top 10 wine blogs for wine lovers – according to ChatGPT! Read More »

Eccentric Spirit Co nets Tesco listing across Wales

Welsh-inspired spirits brand Eccentric Spirit Co has secured a listing with Tesco across Wales. The brand’s Cardi Bay Vodka and Black Batch Rum, which is produced by the award-winning Cardigan distillery In the Welsh Wind, hit the shelves in April and is now available in more than 50 Tesco stores across the country. It is …

Eccentric Spirit Co nets Tesco listing across Wales Read More »

In the Welsh Wind eyes European growth with new distribution partner

Wales distillery In the Welsh Wind is set to expand into the European market after securing a distribution partner on the continent. The award-winning spirits producer has agreed a deal with Danish distributor Bemakers, which will ease the red tape and enable In the Welsh Wind to export its premium spirits to the continent. In …

In the Welsh Wind eyes European growth with new distribution partner Read More »

Case Study: Launching Kingsbarns Doocot flagship whisky in France

Challenge: Kingbarns Distillery approached Auvent PR to assist with the launch of its new flagship single malt whisky in France. Kingbarns has products already on sale in the French market and has a network of agents / distributors that deal direct with cavistes. The aim of the pre-launch PR was to engage with the media …

Case Study: Launching Kingsbarns Doocot flagship whisky in France Read More »

Industry power couple Alex Jungmayr and Ellen Wakelam.

Distillery duo named as spirits industry power couple

Leading trade title Spirits Business has named In the Welsh Wind founders Alex Jungmayr and Ellen Wakelam as an industry power couple. The feature was an alternative spin on Valentine’s Day – with the magazine focussing on a number of couples that work together. Industry power couple Alex and Ellen founded the distillery five years …

Distillery duo named as spirits industry power couple Read More »

Hairy Bikers visit Wales disrillery In the Welsh Wind

Hairy Bikers TV appearance revs up the PR for distillery’s Welsh Cask vinegar

In the Welsh Wind has hit the headlines and witnessed record sales of 400% after appearing on the latest Hairy Bikers series. In this series – Hairy Bikers Go Local – the food-loving duo of Si King and Dave Myers, were touring Britain and matching-up innovative local producers with restaurants. In episode 7 (which you …

Hairy Bikers TV appearance revs up the PR for distillery’s Welsh Cask vinegar Read More »

CLIENTS

These are just some of our current and recent clients

WHAT OUR CLIENTS SAY

Sally Sellwood

Content & HR manager, In The Welsh Wind

Lee has worked with us at In the Welsh Wind Distillery to help us develop targeted press releases.

He has also secured PR opportunities for the distillery, one of which has led to significant national coverage of the distillery.

He is easy to work with and responsive, and we are very pleased with the results we have achieved together.

Adisa Manor-Wilks

Director, Abjel Communications

I have used Auvent PR on a range of writing and PR projects. Whether it’s a press release, op-ed, feature, speech or overseeing a publication project, Lee has delivered – and quickly. Always a pleasure to work with.

Adam Tulloch

Chief executive, Total Insight Theatre

We have been working with Auvent PR for a number of months and it has been a brilliant experience.

Lee's knowledge and insight has been a real asset to our organisation and he has been able to secure some fantastic coverage for us, tailoring his approach to each announcement to make the most of it.

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