Global title Forbes has selected the first premium vodka from In the Welsh Wind – its Three Grain Vodka – as ‘one to try’ this winter.
It is one of a number online and print publications to write about the new spirit which has been produced in collaboration with international seed company KWS.
Auvent PR has been working with a range of media, ahead of a glitzy launch in Cardiff to showcase the new spirit, to raise the profile of the new vodka ahead of event as well as wider PR.
Working with highly-respected drinks and lifestyle journalists and titles, each were offered a sample bottle of the vodka prior to the launch.
This was followed up with a wider post launch release, announcing the launch of the vodka and the significance of the relationship with KWS. Media sectors targeted for the release included wider drinks titles, Welsh media, lifestyle writers and agricultural media. A selection of coverage secured – including Forbes’ can be found below.
In the Welsh Wind’s Three Grain Vodka (40%) is available in a 70cl bottle priced at £40 and will be available online from www.inthewelshwind.co.uk following the launch event on 18th November.