As part of our relationship with Aveine, we are actively working on a range of PR as part of a campaign to raise the profile of the company and its AI powered smart tech wine aerator, which has recently launched in the UK.
One of the tactics was to use an awareness day – International Drink Wine Day on Friday February 18.
Awareness days are great, when used right, to raise the profile of your business and products. It also a chance to showcase your expertise on a topic.
Working with the CEO Nicolas Naigeon and the Aveine marketing team, we produced an article that explores the benefits of aeration to wine, how it improves wine and which wines should be aerated.
Wine – and this awareness day – has a wider reach than just your dedicated wine titles, so the focus also included luxury lifestyle titles and more general titles – print and online – that cover food and drink.