News & Articles

Tesco and Eccentric Spirit Co

Eccentric Spirit Co nets Tesco listing across Wales

Welsh-inspired spirits brand Eccentric Spirit Co has secured a listing with Tesco across Wales. The brand’s Cardi Bay Vodka and Black Batch Rum, which is produced by the award-winning Cardigan distillery In the Welsh Wind, hit the shelves in April and is now available in more than 50 Tesco stores across the country. It is […]

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Kingsbarns Doocot

Case Study: Launching Kingsbarns Doocot flagship whisky in France

Challenge: Kingbarns Distillery approached Auvent PR to assist with the launch of its new flagship single malt whisky in France. Kingbarns has products already on sale in the French market and has a network of agents / distributors that deal direct with cavistes. The aim of the pre-launch PR was to engage with the media […]

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Industry power couple Alex Jungmayr and Ellen Wakelam.

Distillery duo named as spirits industry power couple

Leading trade title Spirits Business has named In the Welsh Wind founders Alex Jungmayr and Ellen Wakelam as an industry power couple. The feature was an alternative spin on Valentine’s Day – with the magazine focussing on a number of couples that work together. Industry power couple Alex and Ellen founded the distillery five years […]

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Hairy Bikers visit Wales disrillery In the Welsh Wind

Hairy Bikers TV appearance revs up the PR for distillery’s Welsh Cask vinegar

In the Welsh Wind has hit the headlines and witnessed record sales of 400% after appearing on the latest Hairy Bikers series. In this series – Hairy Bikers Go Local – the food-loving duo of Si King and Dave Myers, were touring Britain and matching-up innovative local producers with restaurants. In episode 7 (which you […]

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Three Grain Vodka from In the Welsh Wind

New Three Grain Vodka secures Forbes selection

Global title Forbes has selected the first premium vodka from In the Welsh Wind – its Three Grain Vodka – as ‘one to try’ this winter. It is one of a number online and print publications to write about the new spirit which has been produced in collaboration with international seed company KWS. Auvent PR […]

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In the Welsh Wind secure Harvey Nichols deal

In the Welsh Wind distillery has struck a major deal with luxury department store Harvey Nichols to stock two of its award-winning craft gins. It is the first major partnership with a UK retailer for Cardigan-based In the Welsh Wind, which has been proactively seeking new avenues to market for its distinctive spirits. The west […]

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In The Welsh Wind

Triple Success for Eccentric Spirit Co at Gin Masters 2022

Eccentric Spirits, distilled at award-winning Welsh distillery In The Welsh Wind, has added to its growing portfolio of awards with triple success at the prestigious Global Gin Masters 2022. Young Tom Gin has been awarded the ultimate accolade with a Master Medal in the Old Tom Gin Category, while Dewi Sant Gin and Cardiff Dry […]

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Lu Ban Wokstar winner

Lu Ban Wokstar winner unveiled

Over the course of the past six weeks Auvent PR has been delivering PR support for the new Wokstar hospitality competition for college students. We have worked with Lu Ban Restaurant, which held the final in mid-June, and Lu Ban Foundation – a charitable organisation aimed at supporting Chinese Culinary Arts, to deliver a wide […]

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Dave Critchley with Visit England gold award

Lu Ban strikes gold in VisitEngland Awards

Lu Ban Restaurant has won one of the country’s major tourism awards after claiming gold at the VisitEngland Awards for Excellence 2022. The iconic Liverpool restaurant, located in Cain’s Brewery in the city’s vibrant Baltic Triangle, won the Taste of England award, beating off competition from Moor Hall Restaurant with Rooms, Lancashire, which took silver, […]

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Palo Cortado gin

It’s all about the botanicals

Extremely please to secure this coverage for distillery client In The Welsh Wind, which showcased their award-winning Signature Style gins – and some from the Eccentric Spirits Collection. It is beautifully written and with world gin day on June 11 – couldn’t be better timed. The success in securing this kind of coverage was built […]

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